About us

WHO WE ARE

How We Started

In Greenville, South Carolina, USA, an astute and pragmatic physician-businessman met with a former pharmaceutical company manager to discuss the business case of possibly marketing in the Philippines the world’s first portable, non-contact and user-friendly, vein illumination medical device called AccuVein AV300.
 
A series of meetings, brainstorming and group discussion sessions followed between Dr. Emmanuel U. Sarmiento (Emil), the physician-investor and Renato M. Gomez (Rene), the former pharmaceutical company manager, with the objective of knowing if there is a need for this medical device in the Philippine market. Finally, it was decided that Rene will need to visit the Philippines and conduct a market study for AccuVein.
 
An informal survey was conducted from August to September 2010 among the top 10 medical centers and among end-users such as physicians, nurses, phlebotomists and laboratory technicians in Metro Manila to obtain answers to the following questions:
1. Will a vein illuminator help them in their search for a suitable vein for IV starts and blood extraction among difficult to stick patients?
2. What benefits will AccuVein provide to their patients, for them as healthcare providers and for their hospital facility?
3. What processes and factors are involved in the decision to purchase AccuVein?

The market study and end-users’ survey resulted into a highly positive and favorable outlook. Thus, a decision was made in October 2010 to establish Infratech Medical Devices, Inc. as the newest mover in the Philippine medical device industry.

Strategies

1. Gather important information and data from nurses, physicians and other healthcare professionals as well as hospital administrators in order to update the company on the changing trends in hospital marketing
 
2. Employ highly competent sales people with a track record of at least three years of selling experience and deploy where they would be very productive;
 
3. Develop and implement end-users’ educational & relationship-building campaigns
 
4. Strengthen further network among key people of vital hospitals and other target outlets
 
5. Continue to adopt excellent execution of programs
 
6. Impose a strict adherence to professional work ethics
 
7. Set up a reliable and effective database that would enhance the monitoring of the company’s territorial & sales targets

Area of Coverage

The company’s operation will cover the major medical facilities in key cities in Luzon, Visayas and Mindanao. The company will be supported by a growing number of  sub-distributor partners that are based stretegically in the key areas in the Philippines.

Future Plans

1. Launch additional high quality medical devices, hospital supplies and equipment by forging alliances and partnerships with reputable firms with innovative medical devices after gaining a strong foothold among key hospitals and medical centers in the coming years.
 
2. Explore expansion into 4 territories in the Philippines by the 2nd year of operations depending on the market response.
 
3. Evaluate the market potential of respiratory products, other innovative medical devices and hospital supplies as well re-processing of hospital supplies.

Strengths & Core Competencies

The company’s strength and core competencies lie in its vision to achieve industry leadership and establish the value of stewardship in the medical device industry, through:
 
A visionary, astute, pragmatic & enlightened leadership, exposed to and abreast with the best and the latest medical innovations introduced in the U.S. market;

The presence of a former pharmaceutical industry manager with more than thirty years of hands-on managerial experience gained from leading multinational drug firms. His thorough knowledge and understanding of the intricacies of hospital marketing, superior customer service skills as well as the capability to handle the different areas of the business make him versatile and prepared to cope with all eventualities and meet the highly intricate demands of the industry. The presence of another asset with management engineering expertise will surely bring in another fresh perspective in finance and wise utilization of company resources. A well-entrenched network with key hospitals and medical centers, end-users and decision-makers and established relationships with both the private and the public medical sector; Strict adherence to regulatory requirements and business ethics.

About us

Infratech Medical Devices, Q.C. > About us

About us

WHO WE ARE

How We Started

In Greenville, South Carolina, USA, an astute and pragmatic physician-businessman met with a former pharmaceutical company manager to discuss the business case of possibly marketing in the Philippines the world’s first portable, non-contact and user-friendly, vein illumination medical device called AccuVein AV300.
 
A series of meetings, brainstorming and group discussion sessions followed between Dr. Emmanuel U. Sarmiento (Emil), the physician-investor and Renato M. Gomez (Rene), the former pharmaceutical company manager, with the objective of knowing if there is a need for this medical device in the Philippine market. Finally, it was decided that Rene will need to visit the Philippines and conduct a market study for AccuVein.
 
An informal survey was conducted from August to September 2010 among the top 10 medical centers and among end-users such as physicians, nurses, phlebotomists and laboratory technicians in Metro Manila to obtain answers to the following questions:
1. Will a vein illuminator help them in their search for a suitable vein for IV starts and blood extraction among difficult to stick patients?
2. What benefits will AccuVein provide to their patients, for them as healthcare providers and for their hospital facility?
3. What processes and factors are involved in the decision to purchase AccuVein?

The market study and end-users’ survey resulted into a highly positive and favorable outlook. Thus, a decision was made in October 2010 to establish Infratech Medical Devices, Inc. as the newest mover in the Philippine medical device industry.

Strategies

1. Gather important information and data from nurses, physicians and other healthcare professionals as well as hospital administrators in order to update the company on the changing trends in hospital marketing
 
2. Employ highly competent sales people with a track record of at least three years of selling experience and deploy where they would be very productive;
 
3. Develop and implement end-users’ educational & relationship-building campaigns
 
4. Strengthen further network among key people of vital hospitals and other target outlets
 
5. Continue to adopt excellent execution of programs
 
6. Impose a strict adherence to professional work ethics
 
7. Set up a reliable and effective database that would enhance the monitoring of the company’s territorial & sales targets

Area of Coverage

The company’s operation will cover the major medical facilities in key cities in Luzon, Visayas and Mindanao. The company will be supported by a growing number of  sub-distributor partners that are based stretegically in the key areas in the Philippines.

Future Plans

1. Launch additional high quality medical devices, hospital supplies and equipment by forging alliances and partnerships with reputable firms with innovative medical devices after gaining a strong foothold among key hospitals and medical centers in the coming years.
 
2. Explore expansion into 4 territories in the Philippines by the 2nd year of operations depending on the market response.
 
3. Evaluate the market potential of respiratory products, other innovative medical devices and hospital supplies as well re-processing of hospital supplies.

Strengths & Core Competencies

The company’s strength and core competencies lie in its vision to achieve industry leadership and establish the value of stewardship in the medical device industry, through:
 
A visionary, astute, pragmatic & enlightened leadership, exposed to and abreast with the best and the latest medical innovations introduced in the U.S. market;

The presence of a former pharmaceutical industry manager with more than thirty years of hands-on managerial experience gained from leading multinational drug firms. His thorough knowledge and understanding of the intricacies of hospital marketing, superior customer service skills as well as the capability to handle the different areas of the business make him versatile and prepared to cope with all eventualities and meet the highly intricate demands of the industry. The presence of another asset with management engineering expertise will surely bring in another fresh perspective in finance and wise utilization of company resources. A well-entrenched network with key hospitals and medical centers, end-users and decision-makers and established relationships with both the private and the public medical sector; Strict adherence to regulatory requirements and business ethics.

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